Rethink Impact

Rethink Impact invests in impact companies with the potential to deliver outsized financial returns for investors alongside transformational social and environmental change. While we invest in a broad range of impact businesses, we are particularly focused on supporting companies that have women in management roles and use technology to generate positive impact at scale, creating a more inclusive economy that provides enhanced benefits for people and our planet. We leverage our 50+ years of entrepreneurial and investment experience to pursue a return-oriented strategy that also promotes systemic change in the areas of health, education, sustainability, and economic empowerment.




Jenny Abramson

 Jenny Abramson is the Founder & Managing Partner of Rethink Impact, a venture capital firm focused on social impact investing. Jenny is an executive and entrepreneur having held a range of leadership roles across the social impact tech space–in education, personal data, and media. She has been covered in CNN, The New York Times, and The Washington Post, interviewed on Squawk Box, and featured at the Code Conference, and was named Top 40 Under 40 and a DC Power Women in Tech.

Most recently, Jenny served as CEO of LiveSafe, a mobile security company focused on preventing school shootings and sexual assaults. She also held significant business roles at The Washington Post, Personal (a data company), and BCG. In the education sector, Jenny oversaw the Transformation Management Office for DC Public Schools Chancellor Rhee and served as the Director of Strategy & Development at Teach for America. Jenny sits on five boards including the Advisory Board of Camden Partners (Exelixis Fund).

Jenny received a B.A. and M.A. from Stanford, an MBA with the Dean’s Award from Harvard Business School, where she served on Harvard’s Investment Advisory Committee for Shareholder Responsibility, and was a Fulbright Scholar at The London School of Economics.


Heidi Patel

Heidi is a Partner at Rethink Impact. Previously, she was the former President and Head of Communities Investing for New Island Capital Management, an institutional-scale and 100% mission-focused investment advisor to a single ultra high net worth family. In this capacity, she helped grow and run the firm while also focusing on early stage private equity investing in online marketplaces, sustainable food and consumer brands, alternative financial institutions, and local living economies.  She sat on New Island’s Executive Team and the Investment Committee, overseeing 100+ investments, across multiple asset classes, in sustainability, conservation, education, economic development, sustainable agriculture, and green real estate.

Previously, Heidi was an Acumen Fund Global Fellow working with D.light Design India, a social enterprise operating in India, China, and Tanzania to eradicate kerosene through the design, manufacturing and distribution of solar-powered LED lights. Before Acumen, Heidi was a Director at Pacific Community Ventures, a hybrid, double bottom-line, community-based investor and nonprofit organization in San Francisco, California focused on small businesses creating high quality jobs in low-income neighborhoods. Previously, she was a founding member of AOL Time Warner Ventures and worked in Investment Banking at Deutsche Morgan Grenfell and Credit Suisse First Boston.

Heidi Patel teaches (and co-created) a course on institutional impact investing at the Stanford University Graduate School of Business and she serves on the Investment Committee for the Stanford GSB Student Impact Fund.  Heidi is an advisor to Impact America (another women-led impact investing firm) and board member of Goodwill Industries of San Francisco, Marin and San Mateo.  Heidi’s work in social enterprise and impact investing has been featured in the Wall St Journal, NPR’s Marketplace, Fox Business News,, Huffington Post, Ladies Home Journal, AOL’s WalletPop, Rick Roberts Show, and the Acumen Fund blog.  Heidi earned a AB from Princeton University and an MBA from the Graduate School of Business at Stanford University.

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Jenny Abramson

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